Phase 1 of 3
Frame
You know the place to take in your market, what to produce, with whom, and at what true cost.
You approve: the positioning, the range, the budget and the manufacturers, in writing.
At the end: a written positioning, a set range, a true cost per product, a schedule and selected manufacturers.
- Your positioning, set with you: your target customer, your price tier and target price, against the brands already there
- An agreed range, what you launch and what you leave out, with a budget per item and a schedule
- Our recommendations for selling and getting known: channels, offer, angles
See the details
- Manufacturers selected for each product, most often within our network in China, with prices negotiated by quantity, minimums and lead times
- A spec sheet and a true landed cost for each product, and an inventory of the compliance documents




