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Launch a brand

Your brand, ready to sell, with a single team.

Name, identity, packaging, reference sample, monitored production and delivery.

Start my brand project
  • Free
  • Reply within 48 business hours
Estimate my project

For consumers or businesses: beauty, fashion, home, food, and any other category.

Kraft cardboard drawer boxes, one half open on a wrapped product

Services

From positioning to the product on sale, under a single quote.

The full project, or only the production if your brand already exists.

  • Positioning and range

    Target customer, price tier, target price; an agreed range.

  • Name and identity

    A name, with domain and social handles checked; an identity and its guidelines.

  • Packaging

    Single-unit sales or resellers: box, label, cartons.

  • Manufacturer sourcing

    Selected for each product, prices negotiated by quantity, minimums and lead times.

  • Reference sample

    Approved and signed by you before any production.

  • Production monitored on site

    With in-progress photos.

  • Quality control

    Before shipping, when your order includes it.

  • Logistics and customs

    Delivery to your door, customs clearance as set out in your quote.

  • E-commerce website and visuals

    A website in your name; product visuals optional.

Describe my project

Who it is for

To consumers or to businesses, in every category.

Selling to both? Tell us in the questionnaire and we’ll build the project for both.

To consumers

Online, in stores, on social media

Packaging for single-unit sales, an e-commerce website in your name.

To businesses

Resellers, wholesalers, hotels, restaurants, salons

Cartons for resale, a trade catalog, a version under a customer’s name.

By category

  • Beauty and cosmetics
  • Fashion and accessories
  • Jewelry and watches
  • Home and decor
  • Food and beverages
  • Supplements and wellness
  • Sports and outdoors
  • Kids and toys
  • Pets
  • Tech and accessories
  • Stationery and gifts
  • Professional equipment

And any other category: tell us which one.

The method

From the name to the delivered product.

Three phases, each approved by you before the next. We give you the tools to sell; we do not sell on your behalf.

Materials in the same red: leather, stone, metal, fabric

Phase 1 of 3

Frame

You know the place to take in your market, what to produce, with whom, and at what true cost.

You approve: the positioning, the range, the budget and the manufacturers, in writing.

At the end: a written positioning, a set range, a true cost per product, a schedule and selected manufacturers.

  • Your positioning, set with you: your target customer, your price tier and target price, against the brands already there
  • An agreed range, what you launch and what you leave out, with a budget per item and a schedule
  • Our recommendations for selling and getting known: channels, offer, angles
See the details
  • Manufacturers selected for each product, most often within our network in China, with prices negotiated by quantity, minimums and lead times
  • A spec sheet and a true landed cost for each product, and an inventory of the compliance documents

Phase 2 of 3

Design

Your brand exists on paper, ready for the factory.

You approve: the name, the identity and the packaging, before manufacturing.

At the end: a project fully designed and approved.

  • A name, with domain and social handle availability checked
  • A brand identity and its guidelines
  • Product personalization: engraving, screen printing, hot stamping
See the details
  • Packaging for single-unit sales or for your resellers
  • Instructions and required labeling for the country of sale

Phase 3 of 3

Make

Your products are made and delivered, with a pre-shipment inspection when your order includes it.

You approve: the reference sample, signed before the production run.

At the end: a brand ready to sell.

  • A reference sample approved and signed by you
  • Production monitored on site, with in-progress photos
  • Quality control before shipping, when your order includes it
See the details
  • Delivery to your door, with customs clearance as set out in your quote
  • An e-commerce website in your name, or a brand website with a trade page

How it starts

Before the quote, everything is free. The work starts once you sign.

None of these steps commits you.

  1. Free

    The questionnaire

    Three minutes. We review your project and, if it fits, we offer you a call.

  2. Free

    The first call

    We go over your answers and gather what we still need to price your project.

  3. Free

    Your quote

    Presented on a second call: included, optional, excluded, lead times and price.

  4. The project

    Your signature

    The work starts, with the first phase: Frame. Nothing starts before.

  • Within 48 business hoursEvery project is reviewed by our team, then you get a link to choose your call slot.
  • 45 to 60 days door to doorSea freight from China to France, manufacturing not included.
  • Chinese New YearFactories stop for about two weeks: place a winter order before mid-December, or after the end of February.
  • Your schedule, in writingThe exact schedule is written in your quote and moves at the pace of your approvals.

Describe my project

Estimate

What would your project cost if you set it up alone?

The list of trades you would have to find and get working together, and what they cost on the market. It is not a Make Lab quote.

  • Free
  • About 3 minutes
  • The result is emailed to you
Estimate my project

What sets us apart

One point of contact, from the name to the delivered carton.

  • One team, one point of contact

    Design, 3D, sourcing, production follow-up and quality control work together. One person is accountable for your project, from the quote to delivery.

  • A manufacturing network monitored on site

    Our partners select the manufacturers for each project, follow production and consolidate shipments.

  • A signed sample, an inspection before shipping

    No production run without a reference sample approved by you; inspection before shipping when your order includes it, with a dated photo report.

  • Your files and accounts, in your name

    Domain and accounts opened in your name; the files provided for in your quote are yours once the engagement is paid.

FAQ

Frequently asked questions

First call, quote, quality, lead times: our answers, written before you sign.

Can you give me manufacturing prices before I sign?

No. A manufacturing price on its own says nothing about what the product will cost you once delivered, or about whether it can be made: it would mislead you. Before you sign, you receive your estimate, sent by email, then your quote. Prices, options and product sheets are part of the work we deliver.

Will I know the manufacturers?

Our teams manage the relationship with the manufacturers: they’re identified by a code in your files. That is what allows us to negotiate, to inspect and to take your claims to them.

How can I be sure of the quality?

No manufacturing starts without a reference sample that you have approved and signed, unless you waive it in writing. One round of sample corrections is included; beyond that, a new sample is ordered. When your order includes it, production is inspected once finished, before packing and shipping, with a dated photo report.

What if a product arrives with a defect?

You report it to us in writing, with photos, within seven days of receipt. We handle the claim with the manufacturer, based on the signed sample and, if one took place, the inspection report.

What are the lead times?

They depend on the product, the quantities and how quickly you approve each step: the exact schedule is written into your quote. Two benchmarks apply to anything manufactured in China: sea freight to France takes about five to six weeks, or 45 to 60 days door to door, not counting production; and factories shut down for about two weeks around Chinese New Year (February 6 in 2027), so a winter order should be placed before mid-December, or after late February.

Let’s talk about your brand project.

  • Free
  • Reply within 48 business hours
  • Nothing starts until you sign

A question? WhatsApp (opens in a new tab)contact@makelabco.com